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#653

We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences. How long would you like to wait to get customer insights? Weeks or minutes? Today we’re going to talk about how increasing the speed to insights can be a game changer for brands, and how synthetic feedback allows rapid testing and on-demand marketing intelligence.. To help me discuss this topic, I’d like to welcome Ali Henriques, Global Director of Edge at Qualtrics. RESOURCES Qualtrics: https://www.qualtrics.com (https://www.qualtrics.com/) Connect with Greg on LinkedIn:   / gregkihlstrom   Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show (https://www.theagilebrand.show/) Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com (https://www.agilebrandguide.com/) The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnex... The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company (https://www.missinglink.company/)