2026 Marketing Shifts: What's Changing and What Still Works скачать в хорошем качестве

2026 Marketing Shifts: What's Changing and What Still Works

It’s a new year, but you don’t need a whole new marketing plan. Mike (branding/web) and Liz (social strategy) break down what’s changing in 2026 and what still works: consumer-first messaging, storytelling that actually educates, smarter use of AI and automation, long-form’s comeback, and the danger of putting all your eggs in one channel. You’ll learn Why consumer-first always wins and how to spot “brand-first” traps in your content. Storytelling over listicles: how to teach through narrative without losing clarity. Long-form’s return (podcasts, YouTube) and what it means for planning and capacity. AI and automation in 2026: where they truly help and where authenticity matters more. Diversification basics: stop relying on one platform; build owned assets (email, site). Evolution vs. overhaul: use audits and KPIs to iterate, not reboot. Quick wins Rewrite one post this week from “about us” to “what’s in it for them.” Repurpose a top video into a 60–120s story and a carousel; compare results. Add one owned touchpoint: a simple email signup and a monthly send. Pick one trend to test this quarter (not five) and set a single success metric. Kill one unused tool and document one repeatable workflow. Key takeaway Treat 2026 as an evolution. Know your customer, tell better stories, diversify beyond a single channel, and let simple systems keep you consistent. Consistency compounds; shiny objects fade.