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Chris Engler and Chris Traxler explore the dynamics of partnerships and common founder mistakes in sales process engineering. They discuss post-acquisition growth, culture evolution, and traits of successful sales leadership. The conversation shifts to building and scaling effective sales teams, highlighting Engler IT's relationship with the 20 MSP and the benefits of community and scalability. The episode introduces ID 2020 and user identity verification, addressing social engineering and information risks. Operational maturity in authorization and the evolution of the support desk are examined, along with accountability and performance metrics. The episode concludes with appreciation for partnerships and closing remarks. (0:00) Introduction to guest and partnership dynamics (2:08) Common founder mistakes and sales process engineering (8:53) Post-acquisition growth and culture evolution (12:02) Traits of successful sales leadership (14:00) Building and scaling effective sales teams (19:02) Engler IT's special relationship with the 20 MSP (21:16) Benefits of community and scalability with the 20 MSP (26:52) ID 2020 introduction and user identity verification (30:48) Tackling social engineering and information risks (33:18) Enhancing operational maturity in authorization (36:27) Evolution of the support desk (38:48) Accountability and support desk performance metrics (41:54) Closing appreciation and partnership highlights (42:16) Outro and podcast branding