How Leafly’s Feedback Loop Predicts the Next Big Thing in Cannabis ft. Yoko Miyashita скачать в хорошем качестве

How Leafly’s Feedback Loop Predicts the Next Big Thing in Cannabis ft. Yoko Miyashita

With over 100 million visits a year, 1.3 million product reviews, and millions of orders, Leafly stands at the unique crossroads of cannabis consumers, brands, and retailers. Navigating the diverse challenges across states, highlighting brand leaders, and adapting to shifting consumer needs, Leafly’s content flywheel isn’t just powerful—it’s predictive. By harnessing insights from every digital interaction, Leafly crafts timely, relevant content that educates consumers at every stage of their journey. This week, we sit down with Leafly CEO Yoko Miyashita to discuss: • How the content flywheel works • Leafly’s value to the cannabis ecosystem • Educating consumers and tackling new markets Key Topics Discussed 00:00:00 - 00:04:28 Yoko's background and how she found her way into the cannabis industry 00:04:28 - 00:07:04 The importance of compliance and regulation in the legal cannabis industry 00:07:04 - 00:09:50 How Leafly aims to educate consumers and connect them with retailers/brands 00:09:50 - 00:11:19 Challenges around data, product information, and the consumer experience 00:11:19 - 00:37:07 Leafly's relationship and initiatives with budtenders 00:37:07 - 00:50:00 Navigating the differences between hemp and cannabis products 00:50:00 - 00:56:30 Emerging consumer trends and the future outlook for the industry "How Leafly’s Feedback Loop Predicts the Next Big Thing in Cannabis ft. Yoko Miyashita" Simplecast: https://the-dime-177afd40.simplecast.... Spotify: https://open.spotify.com/episode/3YA6... Apple: https://podcasts.apple.com/us/podcast... About Yoko Miyashita She was appointed CEO of Leafly in August 2020 after serving as the company’s General Counsel since 2019. Yoko has spent her career serving mission-driven companies navigating complex global legal and regulatory environments in order to bring meaningful and compelling products to market. An expert in policy and advocacy, as General Counsel, she led Leafly’s position on key regulatory, compliance and government affairs issues. She has focussed on progressing Leafly’s reputation as a trusted cannabis resource and leveraged an understanding of current cannabis regulations, and opportunities for change, to help scale Leafly’s marketplace. Previously, Yoko spent 14 years at Getty Images, where she led the global legal team as SVP and general counsel. Prior to joining Getty Images, she practiced law with Perkins Coie LLP in Seattle. She holds a J.D. from the University of Washington School of Law and a B.A. from the University of California, Berkeley. Guest Links https://www.leafly.com/ linkedin.com/company/leafly linkedin.com/in/yokomiyashita   / heyleafly      / @leaflydotcom   https://x.com/leafly Our Links Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime has a New Website. Shhhh its not finished. The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: 🎥 YouTube: The Dime 📸 Instagram: The Dime