Changing the policy mindset on cycling | Celebrating Impact скачать в хорошем качестве

Changing the policy mindset on cycling | Celebrating Impact

Did you know that cycling makes up just 2 per cent of trips in the UK, compared to other European countries where it can be as high as 25 per cent? For several decades, UK transport policy has tried to increase the uptake of cycling - with limited success. In this video, see how Dr Rachel Aldred's new insights into barriers to #cycling have produced a fundamental shift in policy – leading to increased investment in cycling infrastructure and a new approach to increasing cycling participation throughout the UK. Rachel became fascinated by the ways that transport connects communities but also divides them. Many roads exclude women, older people or disabled people from cycling. Rachel's research identified the need to improve cycle infrastructure in order to make it more appealing to diverse groups. Watch the video to learn how. Dr Aldred is shortlisted for Outstanding Impact in #PublicPolicy in the ESRC Celebrating Impact Prize 2016. Learn more ▶️ https://www.ukri.org/what-we-offer/es... Learn more ▶️ https://www.ukri.org/what-we-offer/es... Let’s connect! Twitter 🔗   / esrc   LinkedIn 🔗   / econ.  . YouTube 🔗    / theesrc   Instagram 🔗   / esrc_   We think you’ll like… ESRC Celebrating Impact Prize finalist: Pamela Buchan ▶️    • ESRC Celebrating Impact Prize finalist: Pa...   ESRC Celebrating Impact Prize finalist Rebecca Windemer ▶️    • ESRC Celebrating Impact Prize finalist  Re...   Behaviour change for net-zero: what’s the cost? ▶️    • Behaviour change for net-zero: what’s the ...  . ABOUT ECONOMIC AND SOCIAL RESEARCH COUNCIL (ESRC) ESRC is the UK’s largest funder of economic, social, behavioural and human data science. Find out more ▶️ https://www.ukri.org/councils/esrc/ #ESRC #SocialScience #SocialResearch #Economics