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Create UTM Links in 60 Seconds (Beginner Friendly) Want to see which posts and platforms actually bring you traffic? In this quick tutorial I show you how to build a UTM link using Google’s Campaign URL Builder, shorten it, and track it so you know where to double-down. What you’ll learn The 2 fields that matter: • Source = who sent the click (facebook, instagram, google, newsletter) • Medium = how it arrived (social, email, cpc, qr, referral) How to generate a tag in Google’s Campaign URL Builder How to shorten your link with Bitly How to save UTMs in a simple spreadsheet so you can reuse them Follow along Open Google’s Campaign URL Builder: https://ga-dev-tools.web.app/campaign... Paste your page URL (ex: your newest blog post) Set utm_source (ex: facebook) Set utm_medium (ex: social) Copy the full URL, optionally shorten in Bitly: https://bitly.com Save it to your tracking sheet and use that link when you share Copy-paste template ?utm_source=facebook&utm_medium=social&utm_campaign=blog_promo Use lowercase, keep names consistent, and stick to short, clear values. Chapters 00:00 Intro 00:15 Open Campaign URL Builder 00:35 Source vs. Medium (plain English) 01:05 Generate & shorten your UTM link 01:35 Save to your tracking sheet 02:00 Next steps & resources Resources mentioned My blog post with examples & a quick naming guide: https://twinningpros.com/how-to-creat... Google Analytics: https://twinningpros.com/google-analy... Free UTM Tracking Sheet (Google Sheets): https://twinningpros.com/utm-link-gen... Next steps (choose your path) DIY: Grab the free UTM sheet above and start tagging today. Learn SEO with me: Enroll in The SEO CEO to get step-by-step training for small business owners. https://twinningpros.com/seo-ceo Done for you: Want help with Google Analytics + SEO? Hire Twinning Pros. https://twinningpros.com If this helped, like & subscribe so you don’t miss the next quick SEO tip. #utm #googleanalytics #seotips #smallbusiness #twinningpros #marketingtwins