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Remember that epic new Curry Under Armour commercial? Neither do I. That's the entire problem. Under Armour had the greatest shooter in basketball history at his peak and somehow generated less revenue than a guy who retired 22 years ago. We're breaking down the stunning collapse of a billion-dollar partnership, the shocking financial math that proves Curry was holding up Under Armour's entire operation, and where the Baby-Faced Assassin goes next to build his legacy brand. 0:00 - The Marketing Failure 1:39 - The Financial Collapse 4:45 - Where Curry Goes Next 8:46 - Conclusion #StephCurry #UnderArmour #CurryBrand #NBA #Basketball #NBABasketball #stephencurry #sneakers #sneakerhead #NewBalance #OnRunning #BasketballBusiness #AthleteBranding #SportsMarketing #KevinPlank #GoldenStateWarriors #NikevsCurry #JordanBrand #SneakerBusiness #NBASneakers #SportsEndorsements #AthleteEquity #NBAContracts #WarriorsNation #dubnation #nightnight steph curry leaves under armour separation curry brand new balance on running chinese basketball brands athlete endorsement deals kevin plank under armour stock collapse basketball shoe market nike jordan brand comparison sports marketing failure nba business stephen curry contract golden state warriors curry sneakers athletic footwear industry athlete owned brands curry brand ownership sports brand partnerships under armour restructuring endorsement deal breakup nba player marketing athlete equity deals new balance basketball on running basketball expansion curry china popularity basketball business breakdown sports business analysis front office decisions athlete branding strategy ua stock crash nike competitor brands premium basketball shoes curry free agency brand wise decision curry legacy brand building post career planning athlete independence jordan brand comparison lebron nike deal sports contract analysis luxury athletic brands direct to consumer basketball gear basketball marketing strategy under armour apparel focus heatgear coldgear ua future direction Watch more Basketball Business: / @basketballbusiness Subscribe for the best NBA business breakdowns! The analysis and opinions expressed in this video are solely my own and do not represent the views of my employer. All information discussed is based exclusively on publicly available reporting from reputable news sources. This content is created for educational and entertainment purposes only. For Educational and Commentary Purposes Only. All Rights Belong To Their Respective Owners. No Copyright Infringement Intended. All Clips and Content Used Under Fair Use Guidelines.