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What if pastel colors could survive water? What if delicate art could become durable, washable, and commercially viable? Meet Mrs. Rachna Bawasar, a State Award-winning artist who transformed traditional pastel painting into a revolutionary, washable art form. With over 25 years of dedication, experimentation, and persistence, she has redefined what handmade Indian handicrafts can achieve. From studying Mathematics to building an internationally recognized art practice, Rachna’s journey is a powerful story of innovation meeting tradition. In this inspiring conversation, she reveals: ✨ How she engineered water-resistant pastel techniques ✨ The mindset shift from hobby artist to full-scale entrepreneur ✨ The challenge of introducing “new art” in a conservative handicraft market ✨ How she trained and empowered 300+ women artisans ✨ Real insights on selling handmade products on Amazon, Instagram, and global markets Her work has traveled from Delhi Haat to Global Village Dubai and even to Europe, proving that Indian art can evolve while honoring its roots. If you’re an artist, craft lover, entrepreneur, or someone curious about the business of handmade art, this episode will change how you see creativity. 🎨 This is not just an art story, it’s a masterclass in resilience, innovation, and vision.