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For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com Amazon sponsored video ads getting poor performance? This will happen if you focus on the wrong metrics when analyzing your Amazon video advertising campaigns. This video breaks down the real data you need to track for successful amazon ppc video ads and why your current amazon advertising strategy might be failing. We analyze actual campaign placement reports from Amazon advertising campaigns to show you the difference between total impressions and viewable impressions. Most amazon ppc ads show inflated impression numbers, but viewable impressions tell the real story of your amazon ads performance. The biggest issue with amazon sponsored ads video campaigns is that almost nobody unmutes the videos. Out of 4,000 viewable impressions in this example, practically zero people unmuted the video content. This means your amazon ppc advertising needs overlay text with clear product benefits and features to work effectively. We also cover how to measure brand search lift from your amazon video ads campaigns. After 400 clicks from sponsored brands video ads, this account generated almost 300 brand name searches within 14 days. This metric helps you understand the true impact of your amazon advertising campaigns beyond direct conversions. The campaign placement report shows performance breakdown across different placements including product pages, homepage, top of search, and rest of search. Understanding where your amazon ppc ads perform best helps optimize your amazon advertising budget allocation. For successful amazon sponsored products and sponsored brands video advertising, focus on creating videos that tell your product story visually with clear overlay text. Don't rely on audio since most viewers won't unmute your amazon ads. This amazon ppc tutorial shows you exactly how to access and analyze these reports in your amazon advertising console. Whether you're running amazon fba campaigns or working with an amazon advertising agency, these insights will improve your amazon ppc optimization strategy. Contents: 0:00 Why Amazon video ads fail 0:45 Impressions vs viewable impressions explained 1:31 Real click-through rates for video ads 2:06 Video engagement metrics breakdown 2:48 Why overlay text is critical 3:29 Brand search lift measurement 4:07 Key takeaways for video optimization ------------------------------------------------------ Some product links are affiliate links which means if you buy something we'll receive a small commission. 💡 If you need a Helium 10 tool, which we strongly recommend as the industry standard, you can use this link to signup and get 20% OFF for 6 months: https://i.helium10.com/K05Qo9 💡 Market Share and Marketplace Intelligence At Your Fingertips - nothing better than SmartScout - 25% OFF discount coupon for 3 months ! Link: https://smartscout.com?fpr=amazonia 💡Sell more with real shopper insights from ProductPinion with a 10% OFF for a lifetime use the following link: https://www.productpinion.com?_from=i... 💡 If you're still not using PickFu you should definitely start! For a 50% OFF on your first PICKFU poll use the coupon AMAZONIA or visit this link: https://www.pickfu.com/#_r_amazonia 💡 Get 2 months of Free Trial for SellerBoard using this link: https://sellerboard.com/?p=01820