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'It's so outdated!' Mother-to-be attacks baby fashion brand Mamas & Papas for 'blue for boys, pink for girls' newborn collection Mum-to-be Jess Potter was outraged by the gender specific labelling of pink and blue babygrows in the newborn collection at Mamas & Papas The London-based doctor tweeted babywear retailer asking why blue garments were labelled 'boys' while pink clothes came with a 'girls' tag Mamas & Papas say they label to enhance online searches The world has moved on somewhat from the old fashioned notion of girls wear pink and boys wear blue, with toddler style-icon North West often pictured in black tutus and biker jackets. Yet gender stereotyping is still rife on the high street, as one pregnant woman found out when she tried to buy babygrows for her child-to-be. After being sent an email from babywear brand Mamas & Papas, Jess Potter, a respiratory doctor from London, was outraged to discover that blue baby garments were clearly labelled 'boys' while pink clothes came with a 'girls' tag.