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Learn more about Aesthetic Social Club here: https://aestheticsocialclub.com/?via=... Boost Your Med Spa Bookings with Instagram Stories: Tips from Aesthetic Social Club Founder Farah Gooch If you're struggling to get bookings and engagement on Instagram, you're not alone! Join me as I chat with Farrah Gooch, the founder of Aesthetic Social Club, a community designed to help estheticians revive their Instagram presence and grow their businesses. In this episode, we dive into practical tips for booking clients through Instagram Stories. Farrah shares invaluable advice on what to post, how to handle low views or engagement, and how to turn DMs into bookings. Learn about creating educational, testimonial, and personal content, and understand the importance of storytelling to connect with your audience. Farrah also discusses her journey from being a registered nurse to becoming a social media expert for estheticians. Tune in to discover how to make Instagram Stories your top tool for client bookings! 00:00 Introduction to Booking Clients on Instagram 01:12 Meet Farrah Gooch: From Nursing to Aesthetic Social Club 03:50 The Importance of Instagram Stories for Client Engagement 06:20 Content Strategies for Instagram Stories 09:00 Overcoming Camera Shyness and Building Trust 12:11 Effective Call to Actions and Content Pillars 16:50 Consistency and Planning for Instagram Stories 22:06 Navigating Your Settings to Archive Stories 22:42 Utilizing Archived Stories for Content Creation 23:23 Organizing and Reusing B-Roll Content 24:45 Creating and Using Story Templates 26:00 Engaging with Your Audience Consistently 27:00 Booking Clients Through Instagram Stories 29:10 Effective Instagram Engagement Strategies 32:27 Troubleshooting Instagram Story Views 37:17 Converting Conversations into Bookings 40:39 Aesthetic Social Club Membership Details