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In this episode of AI Without Borders, we sit down with Franco Pinto, CTO of The Mobile First Company, a startup building a suite of AI-native, mobile-first apps for small teams. Backed by $17M+ from investors like Lightspeed and Base10 and used by over 20,000 SMBs, the team is reimagining business software category by category. Franco shares how the company moved from an inventory app to rebuilding an entire AI-powered phone system, why contextual, intelligent, and proactive UX is their north star, and how integrations became one of their biggest unlocks for product adoption. We dive deep into voice AI, the shift toward dynamic/generative UI, transcript quality, tone modeling, and the future of multimodal interfaces. Franco also discusses building a global tech hub out of Argentina, the rising AI talent in LatAm, and why he believes voice-to-voice inference will dominate the future of conversational AI. Chapters 0:00 Introduction to Franco & The Mobile First Company 1:11 Replacing legacy software with AI mobile-first apps 2:49 Pivoting into phone systems & early voice AI 4:51 Why integrations are an underrated superpower 7:28 Building AI for a horizontal customer base 11:54 Dynamic and generative UI 14:49 Voice AI: architectures, latency & UX challenges 20:21 Designing trust and comfort in AI phone agents 23:13 Summaries, follow-ups & capturing true tone 28:51 Crafting a smooth AI-native user experience 33:57 Building the tech hub in Argentina & LatAm talent 37:42 Quickfire