An SMB Masterclass: Zero to $150M Revenue in Two Years with Dane Atkinson, Founder and CEO of Odeko скачать в хорошем качестве

An SMB Masterclass: Zero to $150M Revenue in Two Years with Dane Atkinson, Founder and CEO of Odeko

Dane Atkinson is the Founder and CEO of Odeko, the all-in-one operations partner for local businesses. Dane has spent his entire career helping small businesses. This episode is a masterclass on selling to SMBs. He shares all his lessons learned as a founder, and how Odeko survived zero revenue during COVID and hit $150 million in revenue two years later. Timestamps: (03:54) Why every small business starts as a dream (05:03) SMBs: consumer product with enterprise sales cycles (06:54) Doing things that don’t scale (09:01) Biggest mistakes selling to SMBs (13:52) The magic formula for SMBs (22:05) When you shouldn’t listen to customers (25:16) Lessons running Squarespace for four years (27:12) Why simplicity is better for SMBs (28:58) How Squarespace ran the very first podcast ads (35:35) Lessons messing up his second company (37:46) How to demote an employee (50:30) Coming up with the idea for Odeko (52:05) Why VCs screw their portfolio companies (54:58) How to navigate pivots with your board (58:49) Surviving COVID lockdowns (01:04:27) From zero to $150m+ revenue in 2 years (01:12:10) Advice for first-time founders (01:14:18) Re-designing the food system (01:15:29) Why our food is so bad for our health (01:16:17) Empowering local makers (01:19:19) Why Odeko’s capital intensive approach has better margins Check out Odeko: ⁠https://odeko.com/⁠ Where to find Dane: Twitter: ⁠  / daneatkinson⁠   LinkedIn: ⁠  / daneatkinson⁠   Where to find Turner: Twitter: ⁠  / turnernovak⁠   LinkedIn: ⁠  / turnernovak   Newsletter: ⁠https://www.thespl.it/