How Bhutan Makes Millions By Staying Small | Power Moves скачать в хорошем качестве

How Bhutan Makes Millions By Staying Small | Power Moves

In a world where most countries chase more, more tourists, more growth, more exposure, Bhutan chose less. And turned it into a multi-million-dollar strategy. This Himalayan kingdom caps visitor numbers, charges up to $200 a day just to enter, and until recently, forced tourists to book through licensed operators. It sounds like a formula for failure. But it’s exactly the opposite. In this episode of Power Moves, we unpack the economic playbook behind Bhutan’s high-fee, low-volume tourism model and how it built a luxury brand out of national identity. From sustainable development fees to soft power diplomacy, you'll see how Bhutan makes scarcity profitable, and what other countries (and companies) can learn from it. 👉 Enjoyed this episode? Subscribe for more global business stories you won’t see anywhere else: ‪@thirdnetwork‬ ------- Power Moves covers the business of nation-building. How countries build influence and wealth through branding, commerce and bold moves. Timestamps 0:00 - 0:49 Intro 0:59 - 1:40 The value policy 1:41 - 2:25 Scarcity as a brand 2:25 - 3:00 Protecting the product 3:00 - 3:31 Adaptation + challenges 3:31 - 4:03 Soft power 4:03 - 5:11 The risks 5:11 - 5:30 Final words