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Three Things is a video series from IfM Engage. In each 3–5 minute episode, IfM Engage sits down with an academic from the Institute for Manufacturing for a quick conversation covering—you guessed it—three key questions. You’ll hear about their career journey, get a one-minute snapshot of their current work, and discover the one thing they believe manufacturers should be thinking about right now. The series is designed to highlight the depth and diversity of expertise across IfM’s technology, management, and policy work. In Episode 3, IfM Engage CEO David Lott talks to Professor Andy Neely. Andy is Director of the Cambridge Service Alliance, previous Pro-Vice-Chancellor for Enterprise and Business Relations at the University of Cambridge, and former Head of the Institute for Manufacturing (IfM). He is widely recognised for his work on the servitization of manufacturing, as well as his work on performance measurement and management. Find out more: www.ifm.eng.cam.ac.uk www.engage.ifm.eng.cam.ac.uk