Building a winning marketing team | Lisa Bennett (Wevo Energy) скачать в хорошем качестве

Building a winning marketing team | Lisa Bennett (Wevo Energy)

How do you build a marketing team that actually works? In this episode of The GCMO Academy Podcast, host Yitzy Tannenbaum sits down with Lisa Bennett, CMO at Wevo Energy, to break down what it really takes to build a marketing organization that drives results in practice. 💡 You'll learn how to: ✨ Balance "art" (brand, creative) and "science" (data, performance) in a feedback loop ✨ Structure your team around existing talent, not rigid frameworks ✨ Break down silos with Sales, Product, and Finance through inclusion ✨ Hire for drive and learning ability over years of experience ✨ Leverage AI for efficiency without losing human authenticity ⏱️ Timestamps 00:00 – Intro: Why team structure depends on people 04:44 – Building marketing teams in large companies 05:56 – The "Art" and "Science" of marketing 12:17 – Creating feedback loops between creative and growth teams 13:24 – Breaking down silos with Sales, Product, and Finance 19:56 – The power of including people in the process 22:17 – Mixing junior talent with experienced professionals 24:28 – Identifying superstars: What to look for when hiring 28:20 – Why AI experience matters for every marketer 33:49 – Agencies vs. in-house: When to use each 37:04 – Top tips for building balanced, effective marketing teams 41:24 – Marketing in startups: Finding your full-stack superstar 👉 Hit SUBSCRIBE and tap the 🔔 so you never miss an episode.