Heinz presents a project to achieve sustainable agriculture скачать в хорошем качестве

Heinz presents a project to achieve sustainable agriculture

Madrid, May 31 (EFE) - Heinz has launched the "Ketchup, but Tomato First" campaign, which aims to achieve local and sustainable agriculture while also seeking to raise awareness, develop, and train in sustainable farming techniques. The company, together with the Agrarian Association of Young Farmers (ASAJA), has created its own garden in Aranjuez, where tomatoes will be grown for Demonstration Actions, ASAJA's training project on sustainable agriculture. Regenerative agriculture is a land management practice based on agricultural principles and techniques that can reverse the damage caused to the environment in which we grow food, a practice that Elisenda Picola, Marketing Director of Heinz Spain, considers fundamental. Heinz aims for all its tomatoes to be 100% sustainably produced by 2025 worldwide.