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This video Podcast was produced by / @sandlertrainingpcw In this episode of the Sales Leaders podcast, Justine Tindall interviews Dan Radu. He is the founder of Macro B2B marketing agency for over 12 years working with global marketing tech companies. Dan has a global team that accelerates and scales marketing programs. Dan shares his entrepreneurial journey, starting from his first sale in university to building a successful marketing agency. He discusses the importance of sales as the lifeblood of a business, defining growth beyond just revenue, and the challenges of lead generation in a competitive market. Dan emphasizes the need for effective sales management, continuous training, and the significance of hiring the right salespeople. He also explores the impact of AI on marketing and the necessity of resilience in entrepreneurship. https://www.macromator.com/