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Most brands think PR is about getting “exposure.” It’s not. PR is one of the most powerful — and misunderstood — sales systems a brand can use. In this video, Paige Beuning, founder of TINI PR, breaks down how public relations actually works as a psychological sales engine — and why brands with PR sell faster, easier, and at higher prices… even with smaller audiences. If you’re a small business, startup, or emerging brand trying to grow sales, build trust, and feel “easy to buy from,” this is the missing lever you’ve been overlooking. In this video you’ll learn: • Why exposure does not equal revenue • How PR creates psychological permission to buy • How press upgrades your brand’s perceived status • Why PR builds invisible long-term sales momentum • How PR makes your ads, influencers & website convert better • Why trust — not attention — creates real sales This video is for: ✔️ Small business owners ✔️ Startup founders ✔️ Ecommerce brands ✔️ Personal brands ✔️ Luxury, wellness & fashion brands ✔️ Anyone struggling to turn attention into real sales About Paige Hi, I’m Paige — I’m the founder of TINI PR, a boutique public relations & marketing agency based in New York City. I help emerging brands build credibility, authority, and long-term revenue systems using PR, positioning, and trust-based marketing. I also share deeper frameworks, brand breakdowns, and behind-the-scenes strategies inside my private Substack: 👉 The Media Room – where I teach brands how to build authority, trust, and profitable growth systems. Why This Matters Brands that feel “easy to buy from” are not lucky. They are trusted. PR is how trust is built at scale. Watch if you want to: • Increase sales without lowering prices • Build a premium brand people trust • Convert more website visitors • Improve ad performance • Grow your brand with long-term leverage • Stop relying on random marketing tactics ------------------ PR for small businesses how PR increases sales public relations marketing PR vs marketing brand authority brand trust how to build trust for your brand how to get press for your brand PR strategy for startups PR for ecommerce brands PR sales system