CPM vs CPC Facebook | What Is The Best Option For You - Tutorial Step By Step скачать в хорошем качестве

CPM vs CPC Facebook | What Is The Best Option For You - Tutorial Step By Step

http://www.enrollmarketing.com/bluepr... CPM vs CPC Facebook | What Is The Best Option For You - Tutorial Step By Step Facebook CPC vs CPM - What's the Difference? Well, Facebook CPC stands for Cost per Click. This means that you pay a fee every time that someone clicks one of your ads. You determine what group of people you want to market your ad to, you select the location (URL) you want to send them to after they click on your link and you decide how much you want to pay per click. Of course, your ads have to be approved by Facebook prior to them going active but if you follow the guidelines outlined by Facebook Ads you won't have any problems. With Facebook CPM or Cost Per Impression you pay a fee evey time your ad is assumed to be viewed by a prospect. Every time your ad flashes on the screen of one of the people you chose to target Facebook assumes that they have viewed your ad and charges your account the agreed upon fee. Again, with Facebook CPM you get to choose all of the factors for your ad inclusing the URL, the amount you want to pay and who you want to market to. Facebook CPC vs CPM - Which is Better? Well, whether Facebook CPC pr Facebook CPM is better or more effective than the other is relative and seems to be purely situational. Right now, I'm using Facebook CPC and I like the fact that I know exactly how many people are interested in my ad because they clicked on it. I also like that I'm not paying for people to browse my ad. Of course, you need to target groups of people that you think will be most interested in your ad whether you choose to use Facebook CPC or Facebook CPM but I tend to like paying for clicks vs impressions. I have, however used both Facebook CPC and CPM and I have had results with both so I would definitely recommend that you try using both and see which one converts better for you. As I stated before, there is no clear cut answer to the question of which is better when talking about Facebook CPC vs CPM. It's best to create a series of ads using different combinations of pictures, text, targeted groups, CPC and CPM and just see which ones do better. The ones that don't perform well can be paused or deleted and the ads that do perform well can be scaled up with a bigger daily buudget and allowed to run longer. There are no hard and fast rules when it comes to marketing, it's all about testing to see which ads perform the best and using those ads for as long as they work. Facebook CPC vs CPM - How to Test Ads As with any type of ad Facebook CPC and CPM ads need to be tweaked and tested. All ads have various moving parts and factors that go into them. There's the actual group of people that you're targeting, the landing or capture page that you send your prospects to, the text of the ad and the picture that you choose. All of these things individually and in tandem can make or break your Facebook CPC or CPM ad. If your ad is not getting any clicks or very little clicks you need to look at the text and the picture, Ask yourself these questions - Is the picture eye catching? Does the picture illustrate what the text says? Make sure that the image that you choose and the text that is written beside it are cohesive. If your Facebook CPC or CPM ad is gerring clicks but no one is putting in their email address and you aren't getting leads then there's something wrong with the landing/capture page you chose. First (and this should be done before your ad goes active), make sure that you have your auto responder set up and do some live testing to ensure that it is working properly. If you know your autoresponder is working then you may need to swap out your landing page. Either your landing page is not cohesive with the ad text that you chose or it;s not a high converting landing page and doesn't make people want to leave their email address in order to get to the next step. Either way, it needs to be tweaked in some way because you're spending money to get those people to that page and it's all for naught if you don't get any leads. The point of creating ads and capturing leads is to build a list so that you have someone to market to on a daily basis. You can not call yourself a network marketer if you don't have people to market to. This is the meat and potatoes of your business so analyze the cracks in your foundation and patch them up before you waste money and get nothing in return. A high performance Facebook CPC or CPM ad will work at every phase so test for a day or two, tweak the parts of your ad that aren't performing and test again. Once your ad is running effectively you don't need to mess with it any more, you'll be getting leads on auto-pilot and you can move on to creating the next ad!    • CPM vs CPC Facebook | What Is The Best Opt...