Centerbase Presents: The Marketing Playbook Changed. Did Yours Keep Up with the AI Shift? скачать в хорошем качестве

Centerbase Presents: The Marketing Playbook Changed. Did Yours Keep Up with the AI Shift?

The marketing playbook law firms relied on for years has quietly changed. Artificial intelligence is reshaping how visibility, credibility, and trust are established — often before a prospective client ever visits a firm’s website or reaches out directly. Many firms are still operating with strategies designed for a pre-AI environment, without realizing where they may be falling behind. This session is designed to help firm leaders and marketing professionals step back and evaluate their current marketing approach through an AI-informed lens — without jargon, hype, or tactical overwhelm. Attendees will leave with a clear framework and practical prompts to assess what’s working, what’s outdated, and where strategic adjustments are needed for 2026.