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Episode 9: Pumza Macanda Phumza Macanda is a seasoned professional in Journalism & Strategic Communications, with a wealth of experience in media, public relations, and corporate communications. With a background rooted in storytelling, crisis communication, and brand positioning, she has built a career helping organizations and individuals craft compelling narratives that resonate with diverse audiences. Throughout her career, Phumza has worked in both the public and private sectors, bringing a unique perspective on how media and strategic messaging influence public perception, policy, and business success. She has been at the forefront of major news stories, media campaigns, and reputation management efforts, navigating the complexities of modern communication in an era of digital transformation. On this episode of “This Is What I Do” with Tshidi Zanda, Phumza shares insights into her journey in journalism and strategic communications, the evolving media landscape, and the power of storytelling in shaping narratives. Listeners can expect a deep dive into the challenges and triumphs of the industry, as well as valuable lessons on effective communication in an ever-changing world. To Watch previous EP follow this link: • Travel Entertainer, Travel Vlogger / EP8 Follow us on social media for more / tshidizanda / tshidizanda https://www.x.com/tshidizanda