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Had an awesome convo with Tea Downs about all the weird, wonderful, and sometimes frustrating parts of the cannabis industry. We got into the real stuff—like how hard it is for budtenders to keep up with all the new products, how customer relationships actually shape the market, and why education matters more than ever. Tea dropped some gems about consumer behavior, demographics, and what brands get wrong when they’re trying to be “creative.” We also talked about how seasonality affects sales and what it really takes to stay ahead in this ever-changing space. If you’ve ever worked in cannabis, sold a product, or just wondered what’s going on behind the scenes—this one’s for you. Key takeaways from this episode! -Education is crucial for budtenders to effectively assist customers. -Budtenders often struggle with new products and require ongoing training. -Consumer preferences vary widely, with some gravitating towards fruity flavors and others preferring stronger strains. -Regular customers build relationships with budtenders, enhancing the shopping experience. -Seasonality affects cannabis sales, with different products trending at various times of the year. -Ancillary sales, like accessories, are often overlooked but can enhance customer experience. -Education should focus on teaching budtenders how to find answers rather than just providing them. -The olfactory experience plays a significant role in cannabis consumption. -Creativity in the cannabis industry can lead to unique products and customer engagement. -Understanding demographics and consumer behavior is key to effective marketing.