What Guinness teaches us about how people really decide скачать в хорошем качестве

What Guinness teaches us about how people really decide

Some of the most effective marketing in history didn’t come from chasing attention, but from understanding people. In this mini episode, Katie Street sits down with behavioural scientist (still one of the best job titles out there) and author Richard Shotton to unpack why that Guinness decision worked so well, and what it reveals about how people really make decisions. 0:00 - 0:29 Setup of the Guinness story: brand heritage 0:29 - 1:30 “Good things come to those who wait” 1:30 - 3:20 Explanation of the pratfall effect 3:20 - 4:08 Why the line works so well in advertising 4:26 - 5:30 Discussion of the stolen thunder effect Enjoyed the episode? Click subscribe so you never miss the conversations shaping the future of marketing, tech and brand growth. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMd... Apple Podcasts: https://podcasts.apple.com/us/podcast... Connect with us: Richard Shotton LinkedIn:   / richard-shotton   Katie Street LinkedIn:   / katiestreet   Instagram:   / streetmate   Marketing in the Madness LinkedIn:   / marketing-in-the-madness-podcast   Instagram:   / marketinginthemadness