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Digital Asset Management is prone to implementation mistakes that can make a project seem like a complete and utter waste of time and money. This is a report of some of the most common DAM project mistakes sourced from phone interviews with a wide range of organisations that have implemented or are currently implementing a DAM solution. Hopefully you will learn from the mistakes of others. Maybe this will help you plan for a better implementation of your DAM solution if you are at the beginning of your path, or maybe you’ll understand better the mistakes you made in your completed project. In either case a DAM project is never finished and with knowledge comes power to improve the solution going into the future. For more information please visit www.databasics.com.au