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What happens when a data analyst decides to change the game? In this inspiring first episode of FMCG Success Stories, we sit down with Caroline Mworia, Co-Founder of Upturn Ark Africa, to uncover her journey from the corporate world to leading one of Kenya’s fast-growing marketing and brand activation companies. Caroline shares how her 17-year career in FMCG taught her resilience, innovation, and leadership — and why empowering women and single mothers has become part of her company’s DNA. In this episode, you’ll learn: 1.How Upturn Ark was born from a lunch break idea 🍽️ 2.The challenges and triumphs of building a brand from scratch 3.Why purpose-driven leadership matters in today’s FMCG space 4.How Caroline balances business, motherhood, and mentorship Subscribe to FMCG Success Stories for more inspiring journeys from Kenya’s boldest business minds. Follow Upturn Ark on LinkedIn, Instagram, and Facebook to see their work in the marketing and experiential world. #FMCGSuccessStories #CarolineMworia #UpturnArk #WomenInBusiness #Entrepreneurship #KenyaBusiness #MarketingLeaders