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Unlock the true potential of your B2B sales cycle by learning about Champion Enablement. This essential, yet often overlooked aspect of B2B sales can make or break your success. In this video, we talk with Nate Nasralla, CEO of Fluint, about the strategies and tools necessary to empower your champions. Whether you're new to sales or looking to amplify your success, this video provides valuable insights to elevate your strategy. Learn how you can better enable your buyers and champions with Vidyard Rooms - https://bit.ly/3QoRrzO 00:00 - Intro 00:11 - Importance of Champion Enablement 00:24 - Identifying and Enabling Champions 00:54 - Crafting Content for Champions 01:17 - Using Minto Pyramid and Strategic Soundbite 02:00 - Crafting a Story 02:32 - Communicating Value Proposition 03:04 - Objection Handling 03:23 - Champion Enablement 03:45 - Empowering Key Individuals 04:06 - Keeping Deal Moving Forward 04:17 - Book Recommendations 04:29 - Outro Recommended Books: "The Challenger Sale: Taking Control of the Customer Conversation" by Matthew Dixon and Brent Adamson: https://a.co/d/fzObvSW "Influence: The Psychology of Persuasion" by Robert Cialdini: https://a.co/d/4ss4Jpd If you find this content helpful, please like this video and subscribe to our channel for more insightful B2B sales strategy discussions. Comment below with any questions or suggestions for future topics!