Global Challenges, Local Wins: Nestlé’s Key to Marketing Transformation | CDP World скачать в хорошем качестве

Global Challenges, Local Wins: Nestlé’s Key to Marketing Transformation | CDP World

How do global brands like Nestlé achieve meaningful customer engagement across diverse markets? In this moderated panel session, hear from Marcos Psanquevich Junior, CRM Manager at Nestlé Brazil , Daniel Damasio, Senior CRM Analyst at Nestlé Brazil, and Elsa Vences, Data & Personalization Manager at Nestlé Mexico, as they reveal how unifying first-party data and leveraging AI-powered personalization transformed their marketing efforts, leading to impressive outcomes such as increased contact acquisition, reduced costs, and higher conversion rates. With the power of an intelligent CDP, these teams unlocked faster insights and richer customer profiles. Whether you’re looking to unify your data or elevate personalization, this session will leave you inspired to take the next step. Chapters 0:00 Introductions 1:00 Impact of CDP on Consumer Engagement 2:27 Global Strategy and Feedback 3:12 Scaling Personalization Across Brands 5:34 Managing Customer Messaging 9:40 Paid Media Strategies and CDP 11:09 Lessons Learned from CDP Experience 13:29 Future of AI in CDP 20:06 The Importance of Onboarding and Knowledge Sharing 20:49 Understanding Consumer Needs 22:42 Data Utilization and User Insights 23:45 Testing and Measuring Effectiveness 24:35 Customer Relationship Management Strategies 27:25 Challenges in Offline and Online Data Tracking 28:59 Innovative Data Collection Methods 30:58 Data Clean Rooms and E-commerce Insights 32:06 Conclusion and Future Engagement Sign up now for Agentic World 2026 to save the date and be notified as soon as registration opens: https://agenticworld.com/ Learn more about Treasure Data: https://www.treasuredata.com/ #CDPWorld #TreasureData #CustomerDataPlatform #CDP