Customer Experience (CX) vs. Customer Service (CS) скачать в хорошем качестве

Customer Experience (CX) vs. Customer Service (CS)

CS vs. CX link to branding--Do you know the difference? Now you may be thinking, isn’t that the same as Customer Service—well sort of maybe not… to best understand, lets frame the difference within context of the beverage market. The beverage market, has hundreds of choices to quench every palate-if you think about it, you predominately pick a specific brand when shopping—why… the experience Somehow, somewhere, your experience with that brand, impacted you enoughyo to the extent, you're loyal to it. This is called the Customer Experience or CX, an experience so rich and powerful, you’ll by-pass opportunities for it. Now on the other hand, using the beverage parable, lets look at Customer Service or CS. Remember those brands you walked by, to get to your brand of choice,… that could be considered Customer Service, meaning I've tried them--but I see them as an alternative, when my primary is not available So whats the take away. If you want to be brand of choice for your customers, you must figure out how to give them an experience, which makes them consciously by-pass other brands for yours #customerexperience #netpromoterscore #customerservice #customerengagement #survey #customerfocused #customer