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Part of the ATLAS Colloquium series, this talk by Helena Miton explores cultural attraction theory, one framework in cultural evolution, that can be used across different cultural domains and diverse types of causal factors relevant to explaining the emergence, success, and evolution of cultural types. Miton explains how this framework can be used to integrate both cognitive processes or physical constraints as factors stabilizing cultural phenomena, as evidenced by several case studies. Milton's research agenda approaches culture as an emergent effect of human everyday life. It aims to understand how individuals interact to produce, organize and transmit cultural systems. Aiming to redefine how we study culture, her research program includes both theoretical advances and empirical case studies. She studies cultural evolution using data from human and social sciences, with a strong emphasis on cognitive science. Helena received her PhD in Cognitive Science from the Central European University (Budapest, Hungary). Prior to that, she earned a M.S in Cognitive Science from the Ecole Normale Suprieure, Ecole des Hautes Etudes en Sciences Sociales, and Paris Descartes University, and a B.A. in Sociology from Paris Sorbonne University.