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Meet Brandon Carter, the fitness and personal development guru known as King Keto, with an impressive 8-figure business. --- If you want to level up, text me at 725-444-5244! Get access to our community, coaching, courses, and events at Wealthy University https://www.wealthyuniversity.com/ Get high quality, motivated seller leads, on autopilot for your real estate business. https://www.leadkitchen.com/ --- Connect with King Keto! YouTube - @HighLifeWorkout Instagram - @kingketo TikTok - @kingketo Brandon's journey began in 2009 when he ventured into social media, amassing over 1 million YouTube subscribers and a strong presence on TikTok. At 24, Brandon became the family's anchor after his father's passing, working tirelessly for two years to provide. Inspired by "The 4-Hour Workweek" and "Crush It," he transitioned his fitness business online. Initially uncertain about marketing, he crafted YouTube videos after obtaining equipment from eBay. As his online presence grew, he transitioned from multiple jobs to a full-time online fitness business. Diving into content strategy, running ads, and building an online store, Brandon extended his services to fellow influencers, selling training. Brandon's dedication extends to his meticulous diet, carrying a scale to weigh food even while dining out. He's committed to excelling in four life categories: business, health, romance, and friends and family. His motto, "If you're not tracking, you're slacking," exemplifies his discipline. Calories, carbs, fasting, hormone balance, and steroids are among the dietary topics explored. Passionate about learning, Brandon reads two books weekly. He emphasizes the importance of challenging young men to improve rather than coddling them, providing guidance and direction. Brandon's marketing success arises from psychological insights gleaned from reading. Effective marketing, along with a substantial content repository, fosters audience growth and trust over time. Authenticity matters more than equipment aesthetics; business prowess and proven success hold more weight. Brandon's influence spurred Ryan to elevate his standards. They stress the significance of living what one preaches as an influencer, maintaining higher standards due to their public role. Raising standards sets a higher threshold for success, leading to intensified efforts and favorable outcomes.