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John Rivers is a consultant for freight brokerages who has worked at Coyote Logistics in sales and in management, he's been the CEO of a brokerage, and he's worked on the asset side. He's touched just about all things freight brokerage with a primary focus in sales and revenue growth. In this episode, we were fortunate to speak with John about: all the aspects of consulting in freight brokerage the importance of people in brokerage are freight agencies the future? technology in logistics traits of top sales reps in freight delayed gratification the perfect brokerage book of business breakdown psychology and mindset for sales reps And plenty more. If you are driven to grow your book of business or your freight brokerage/agency, you will enjoy listening to John. Want to get connected with John? Connect with him on LinkedIn: / john-rivers-b036b841