Winning AI search: The new rules for 2026 (featuring Nikhil Lai of Forrester) скачать в хорошем качестве

Winning AI search: The new rules for 2026 (featuring Nikhil Lai of Forrester)

Feeling a few steps behind in the AI visibility race? Our GEO experts will help you catch up. Consumer search behavior has changed dramatically in recent years, with ChatGPT now collecting as much as 17% of online search queries, according to recent research. This shift has turned digital content strategy on its head, and enterprise marketing teams are scrambling to adapt. So what are the new rules of AI visibility, and how do you get GEO platforms to mention your brand more than your competitors? In this hour-long live workshop, you'll hear from Contentstack experts alongside a guest speaker from Forrester (Nikhil Lai, Principal Analyst, Performance Marketing) as they dive into the challenges that brands face in the AI search era. In this session, you’ll learn: Why consumer search behavior is rapidly shifting to AI platforms, and why brands need to get ahead of the curve How to improve every step of your content production process to ensure maximum AI visibility Which GEO “best practices” are overrated and which ones can’t be ignored How to measure the real impact of AI search in the zero-click era What to prioritize in the next 90 days to outshine your competitors in generative responses this year If your CEO has ever slacked you at 1am asking, “Why aren’t we showing up more on ChatGPT??,” this workshop is for you. 0:00 Intro 3:28 Why AI search matters now 18:45 Expert insights and predictions 30:35 A framework for highly citable content 44:27 Measurement and prioritization 52:34 Q&A Get our "AI search & visibility" playbook right here (no form-fill required): https://www.contentstack.com/resource... For more AI visibility insights, follow our hosts on LinkedIn:   / benjaminjgoldstein     / masters     / nikhillai   /////// Contentstack is on a mission to deliver the world's best digital experiences with cutting-edge content management, customer data, personalization and AI technology. Iconic brands such as Air France-KLM, ASICS, Burberry, Mattel, Mitsubishi and Walmart depend on the Contentstack Edge adaptive digital experience platform (DXP) to rise above the noise in today's crowded and competitive markets, constantly adapting to maintain their edge. Learn more at https://www.contentstack.com