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In this video, we build a complete end-to-end Salesforce Marketing Cloud (SFMC) project based on a real-world loyalty campaign use case. This project covers: ✔ Data Model Design ✔ Sendable & Non-Sendable Data Extensions ✔ Filtered Data Extension ✔ Dynamic Email Personalization ✔ Product Recommendations using AMPscript ✔ Tier-Based Reward Logic ✔ Secure Cloud Page Redirection ✔ Smart Capture Form ✔ Feedback Data Storage ✔ Loyalty Points Update using UpdateDE() ✔ Real-world Implementation Strategy 🔵 Project Scenario: Personalized Loyalty Campaign with Feedback Capture We build a dynamic loyalty reward email that: • Greets customers using AttributeValue() • Shows dynamic product recommendations using LookupRows() • Displays tier-based reward messaging • Shows point-based dynamic offer messaging • Securely passes Customer ID to a Cloud Page • Captures feedback using Smart Capture • Updates loyalty points dynamically (+100 points after submission) 📂 Project Document Link: 👉 https://drive.google.com/file/d/1yWFC... 🧠 Concepts Covered in Detail: • AMPscript IF ELSE logic • Lookup() and LookupRows() • Row(), Field(), RowCount() • FOR loop in email • URLEncode() • RedirectTo() • RequestParameter() • UpdateDE() • InsertDE() • Contact Builder Relationships • Smart Capture Data Mapping 🎯 This Video Is Perfect For: • Salesforce Marketing Cloud Beginners • SFMC Developers • Interview Preparation • Real-Time Project Practice • AMPscript Learners • Journey Builder & Automation Studio Aspirants 🚀 Upcoming Videos: • Journey Builder Implementation • Automation Studio Workflow • Advanced AMPscript Use Cases • SFMC Interview Scenarios Subscribe to learn Salesforce Marketing Cloud step-by-step with real implementation projects. 🔎 SEO Keywords (Add in Tags Section) Salesforce Marketing Cloud SFMC Project SFMC AMPscript Tutorial Salesforce Marketing Cloud Real Time Project SFMC Cloud Page Tutorial Smart Capture Salesforce LookupRows AMPscript UpdateDE Salesforce Salesforce Marketing Cloud Interview Questions SFMC Dynamic Email Salesforce Marketing Cloud End to End Project SFMC Product Recommendation Journey Builder Tutorial Automation Studio Tutorial 📢 Hashtags (Add at Bottom of Description) #SalesforceMarketingCloud #SFMC #AMPscript #CloudPage #SmartCapture #JourneyBuilder #AutomationStudio #SalesforceDeveloper #MarketingAutomation #SFMCProject