The Real Risk of Influencer Marketing for D2C Brands скачать в хорошем качестве

The Real Risk of Influencer Marketing for D2C Brands

Influencer marketing looks safe on paper. Commission-based. Performance-driven. Low upfront risk. But if you're building a D2C brand — especially a premium one — there’s a deeper risk most founders don’t talk about. This video breaks down: • Why influencer marketing feels powerful • Why many founders still feel uneasy about it • How overuse slowly erodes brand equity • Why the real issue isn’t ROI — it’s trust • And how to combine paid ads + influencer marketing without losing control If you're serious about building a long-term brand (not just chasing short-term conversions), this is required listening. ⏱ Timestamps: 00:00 – Why Influencer Marketing Feels Safe 01:05 – Where the Unease Actually Comes From 01:49 – The Slow Erosion Most Brands Miss 02:30 – Control, Paid Ads & Sustainable Growth 04:05 – How to Structure It Properly (Outro + Behind the Scenes) If you're building a D2C brand and care about long-term positioning, paid infrastructure, and sustainable growth — I’ll be breaking down exactly how to structure this properly in upcoming videos. Subscribe if you want deeper breakdowns on building advertising systems that scale without discounting or eroding brand equity. © 2026 Hirdesh Matai. All rights reserved. This video is for educational purposes only. Unauthorized reproduction, distribution, or use of this content is prohibited.