The Data Problem Killing iGaming Operators — Lazar Petrov, iGsuite скачать в хорошем качестве

The Data Problem Killing iGaming Operators — Lazar Petrov, iGsuite

Lazar Petrov, founder of iGsuite, joins John Wright to talk about why most iGaming operators are making decisions without real data, and what it's costing them. From the death of easy PPC traffic to the future of white labels vs. turnkey solutions, this conversation covers what's really happening behind the scenes in affiliate marketing. Shoutout to our premier partners Odys iGaming. Thanks as well to our software sponsors including iGsuite. Timestamps: 0:00 — Intro & the BI gap in affiliate software 1:11 — Why traffic costs have skyrocketed 2:11 — Legacy operators vs. new companies: who survives? 3:31 — Are white labels going out of business? 4:54 — Affiliates are flying blind on partner profitability 6:13 — Only ~10% of operators connect affiliate data to BI 7:18 — Do operators need to connect everything? 8:03 — The affiliate software is your most crucial business tool 9:15 — Dashboards for the sake of dashboards 10:44 — "90% of statistics are wrong" — data manipulation in marketing 11:31 — AI tools vs. ready-made reports: what actually works? 14:16 — Why pre-built reports beat AI prompts right now 16:04 — SEO changes and brand-building in the age of AI search 17:33 — The iGaming tech stack: CRM, bonus abuse, and optimization tools 19:09 — White label providers blocking innovation 20:16 — The future is turnkey 21:00 — "Software V2" — why legacy platforms can't keep up 23:27 — New platforms = new opportunity for tech innovation 25:10 — Closing thoughts & how to reach Lazar