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Data Mapping Example: Simple Business Intake Flow Most DPDP conversations talk about consent, notices, and compliance. Very few explain how personal data actually moves inside an organization. In Episode 3 of “DPDP in Practice”, we take one simple business intake example and walk through: How personal data enters an organization How it gets stored in a central system like a CRM How teams access data (without owning it) How backend storage quietly becomes part of the flow And what all of this means under the DPDP Act This episode focuses on clarity, not complexity. No tools. No templates. No overengineering. The goal is to help you see the data flow clearly — before making decisions on lawful basis, consent, or retention. Who this episode is for Founders & CXOs IT, Ops, Sales & Compliance teams SMEs starting DPDP implementation Anyone confused about “where to begin” 🎯 Next episode: Another real-world data flow example — before we move into choosing lawful basis correctly. DPDP starts with visibility.