AI, Reviews, and Human Follow-Up: What Dealers Must Get Right Before NADA 2026 скачать в хорошем качестве

AI, Reviews, and Human Follow-Up: What Dealers Must Get Right Before NADA 2026

Live Pre-NADA Chat with Jason Harris Guest: April Simmons As AI and large language models (LLMs) continue to reshape automotive retail, the biggest question for dealers isn’t if they should use AI—but where it truly adds value and where humans still matter most. In this live pre-NADA conversation, Jason Harris sits down with April Simmons to discuss how dealers should be thinking about AI, reputation, and human follow-up heading into NADA 2026. Topics include: Using reviews and testimonials with LLMs to influence shoppers and build trust How LLM-powered search is changing how customers find and evaluate dealerships Why human follow-up on leads and phone calls is still critical for conversion Where AI should support the process—and where it should never replace people What dealers should be preparing for before walking into NADA This session is designed for dealer principals, GMs, and marketing leaders who want to use AI intelligently—without losing the human connection that actually drives revenue.