Market Intelligence and strategic planning: from assumptions to action скачать в хорошем качестве

Market Intelligence and strategic planning: from assumptions to action

In this video, Jeroen Lustig from A-INSIGHTS takes a deep dive into the full strategic planning cycle and explore the essential role market intelligence plays at every stage. From setting your annual planning rhythm to validating your key assumptions, he breaks down practical approaches that transform strategy from a rigid process into an adaptive, insight-driven discipline. You’ll learn: How to align your planning to seasonal strategic moments Where market intelligence adds the most value in planning Why 70% of SWOT analyses are wrong—and how to fix them Why perfect data is not what you need How benchmarking keeps your targets both ambitious and realistic Building buy-in through facts, transparency, and storytelling Checking whether your assumed truths still hold Aligning boards, shareholders, and wider stakeholders around the plan Planning for volatility through scenario thinking and agility Whether you’re a senior executive, strategy lead, or market intelligence analyst, this session gives you the frameworks, mindset shifts, and practical examples to ensure your strategy is built on facts, not assumptions and can adapt as the world changes. Watch now to see how market intelligence can transform your strategy from assumptions to action. Follow Jeroen Lustig on LinkedIn: linkedin.com/in/jeroenlustig/ Visit https://a-insights.eu/ for more information about Market Intelligence solution.