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Sharon Scott Wilson from Resort Trades — a media company seeking to inform and help connect timeshare resort professionals – interviewed Executive VP and COO at Lemonjuice Capital Solutions in July 2025. These days timeshare resorts, which were built decades ago, are facing aging infrastructure, often an aging owner base, and tight budgets. Scott MacGregor walked us through practical steps a resort professional or HOA can take to reimagine an older property without overcommitting resources. Scott is Executive Vice President and COO at Lemonjuice Capital Solutions, with over 40 years of experience in project planning, development, marketing, and finance in the timeshare industry. • Practical steps for sustainability in legacy properties. 0:03 o Scott McGregor provides practical roadmaps for sustainability evaluation of legacy properties. • Innovation and renewal in the timeshare industry. 1:33 o Unknown Speaker: Timeshare industry experiencing innovation and renewal, with a focus on financial sustainability. • Planning and financing for property management, including infrastructure improvements and accessibility. 3:32 o Resort owners face challenges in planning for the future, including infrastructure improvements and accessibility. • Addressing customer needs, decision-making, and emergency management. 13:50 o Unknown Speaker: Consider customer needs, ownership, and emergency management. Please like, comment on your concerns, and subscribe to our Resort Trades channel so that together, we can educate ourselves and build a stronger timeshare professional community. Also, go to ResortTrades.com/eMagazine to subscribe to our free weekly eNewsletter. Scott, thank you very much for your time today and for being one of Resort Trades’ Star Supporters! https://resorttrades.com/