Growth Mode:ON - Episode 5 - What’s Right, Not Who’s Right (Fix Creative vs Client Friction) скачать в хорошем качестве

Growth Mode:ON - Episode 5 - What’s Right, Not Who’s Right (Fix Creative vs Client Friction)

Are you having a hard time seeing eye-to-eye with your creative department? In this episode of Growth Mode: ON, we break down the real reason creative work gets derailed: lack of trust + opinion-based feedback (“I just don’t like it”) that pulls brands off-course. We unpack: Why “the customer is always right” can quietly wreck creative decisions How to shift from who’s right to what’s right When to A/B test instead of arguing Why going off-brand damages customer trust (even if the change “looks nice”) The leadership mindset that helps teams move faster—without wasting budget If you lead marketing, run a business, or manage creatives, this one will save you time, money, and headaches. Question for you: What’s the most frustrating kind of feedback you’ve ever gotten on creative? 0:00 Welcome back / reset 0:47 The opening question: “Seeing eye-to-eye with creatives?” 1:07 Jill’s #1 frustration: clients don’t trust creatives 1:32 The “off-brand” email request problem 2:09 “Why?” vs “It looks nice” feedback 3:23 “The customer is always right”… but also not 4:23 Erik’s frustration: clients rejecting YouTube reality 5:15 Wild YouTube origin story (dating site pivot) 6:50 Why this show exists: growth + trusting specialists 7:32 The principle: What’s right, not who’s right 8:00 Use testing (A/B) to settle opinions 9:55 Real story: “You’re wrong about YouTube indexing” 11:20 Stop fighting your own experts 12:15 Client vs customer: who you really serve 13:43 Branding lesson: going off-brand kills trust 14:28 Wrap: trust your people, earn customer trust #MarketingLeadership #CreativeOps #BrandConsistency #BrandTrust #CreativeWorkflow #ClientFeedback #AgencyLife #BusinessGrowth #ContentStrategy #YouTubeForBusiness #B2BMarketing #entrepreneurship Subscribe for more:    / @contentguaranteed   Visit my website and schedule a free 30 min strategy session: https://www.contentguaranteed.com/#sc...