What Woodpeckers, Sharks and Snakes Teach Us About Design | Franco Lodato | TEDxBend скачать в хорошем качестве

What Woodpeckers, Sharks and Snakes Teach Us About Design | Franco Lodato | TEDxBend

Bionics, the theory and practice of nature-inspired design, is Lodato's passion.  The world’s leading designer shows us how nature has spent millions of years evolving and solving problems. We don’t need to be better problem solvers; we need to be better observers of the world around us, and in so doing, help ensure the survival of younger generations. Lodato, Chief Product Officer for SKYLABS, provocateur and visionary Bionics pioneer, is an expert in the interplay between design & technology. He holds 76 patents and is one of the world’s leading designers. He's served as Master Innovator of wearable technologies for Google-Motorola and has helped shape innovation agendas for Dupont, Coca Cola, Ferrari-Maserati, Boeing and others. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx