EP 34 | Aimee Mahoney: Key Themes from the NFU Conference Poultry Breakout скачать в хорошем качестве

EP 34 | Aimee Mahoney: Key Themes from the NFU Conference Poultry Breakout

In this episode of the Poultry Network Podcast, Tom Woolman and Tom Willings are joined by NFU Chief Poultry Adviser Aimee Mahoney for a timely discussion following the NFU Conference. Aimee reflects on nearly a decade with the NFU and explains how the poultry sector is working to raise its profile within wider farming and government policy.  The conversation explores the key themes from this year’s poultry breakout session, which focused on resilience, horizon scanning, and the opportunities and pressures shaping the future of both poultry meat and egg production. Topics include the continuing challenge of planning permission for new poultry buildings, the growing influence of welfare and environmental policy, and the need to balance rising expectations with affordable food production.  She also discusses how the NFU engages with stakeholders across the supply chain and why the sector must do more to tell its story proactively rather than simply reacting to criticism or misinformation. The episode also looks at new shed age survey data from the laying hen sector, revealing the age profile of infrastructure across the industry and why that matters for future investment.  Aimee shares insight into regional differences, the implications of the cage consultation, and what the data means for the sector’s ability to modernise. There is also discussion of the latest developments within the Animal Health and Welfare Pathway, including new biosecurity visit support for poultry producers in England, and a wider reflection on food security, sector resilience and the policy choices that will shape the future of British poultry production. Aimee closes with a reminder of several important deadlines, including the colony cage consultation, National Poultry Board elections, and the National Planning Policy Framework consultation. A useful episode for anyone wanting a clearer view of the policy landscape, the current pressures on the sector, and the work being done to make sure poultry producers are heard. If you farm broilers or hens, or work in the broader poultry sector, subscribe to the Poultry Network newsletter at poultry.network for weekly news, insight and analysis. 00:00 Introductions and Office Talk 01:17 Preparing for Lambing Season 03:06 Meet Amy Marnie: NFU's Poultry Advisor 04:18 Promoting Poultry Network Resources 05:20 A Decade at NFU: Challenges and Changes 08:25 Resilience in the Poultry Sector 12:32 Engagement and Storytelling in Poultry 17:32 Visibility and Social Media Strategy 19:58 Infrastructure Challenges in Poultry 25:05 Policy Differences and Regional Impacts 28:58 Planning System Complexities