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Learn how to use the Amazon Search Term Report to run profitable PPC campaigns. The Amazon Search Term Report is a powerful tool that shows exactly what shoppers typed into the search bar before clicking or buying your product. It reveals which keywords are driving sales and which are wasting your ad spend. By analyzing this report, sellers can add profitable terms as keywords and remove poor performers as negatives. At Ecomclips, we manage over $1M in Amazon ad spend every month. This is the same process we use for our clients to find winning search terms, scale campaigns, and reduce ACoS. By the end of this tutorial, you’ll know exactly how to optimize your ads like a pro. 🚀 What You’ll Learn in This Video ✅ How to analyze Amazon PPC Search Term Reports To analyze Search Term Reports, you need to set an average KPI goal, and based on that, you can analyze all the search terms that customers made and optimize your ads based on that data, comparing it with the average KPI goal. ✅ The difference between targeting keywords vs. customer search terms Targeting is those keywords that you have targeted in your manual campaigns, and search terms are those terms that customers search on Amazon and click on your product to visit your Amazon product details page. ✅ How to use pivot tables in Google Sheets/Excel for PPC optimization You can insert a pivot table by selecting the data range and adding your preferred data in Excel rows and columns. After that, you can use different filters and sorting to analyze the data and match with your average KPIs goal to optimize the ad campaigns. ✅ Which keywords to scale, cut, or fix based on CTR, CVR, and ACoS When you organize all the data in a pivot table and match it with your average KPI goals, you will see where you can improve to make more profitable ad campaigns. ⏱️ Time Stamp: [0:00] - Introduction [00:37] - About search term report [01:35] - How to download search term report [03:20] - Organized & pivot table [07:30] - Analysis search term report [17:40] - Outro 📩 CONTACT US - info@ecomclips.com 👉 Subscribe for weekly Amazon PPC tutorials: / @ecomclips 🌐 More from us: Blog - https://ecomclips.com/blog/ Facebook - / ecomclips LinkedIn - / ecomclips Ebay Listing Templates - https://boostontime.com/ 🔖Produced by: Team Ecomclips #AmazonPPC #AmazonAds #AmazonAdvertising #SearchTermReport #AmazonFBA #AmazonSellerTips #PivotTable