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This episode is for anyone who's been thinking about writing a book especially if you're an entrepreneur, coach, or consultant who wants to build your authority and influence. Nina sits down with Heidi van't Riet, a book-writing coach who works with business leaders to turn their expertise into published books. They have an honest conversation about why writing a book is still one of the best ways to build credibility in business and more importantly, how to actually finish one, even when you're convinced you don't have time, can't write, or haven't got a clue where to start. In this conversation, you'll discover: ▪️ Why being a "good writer" is the least important part of creating a meaningful book ▪️ The simple framework that transforms overwhelm into a clear roadmap ▪️ What type of book makes sense for your goals (hint: it's probably not what you think) ▪️ Who you actually need on your team to make this happen ▪️ Your publishing options explained without the industry jargon ▪️ What really happens before and after launch (because the book is just the beginning) ▪️ How your book can become a genuine revenue stream If you've been sitting on the idea of writing a book to grow your leadership presence, this conversation might be exactly what you need to hear. Episode breakdown: 00:00 – 03:11 – Introduction 03:12 – 07:20 — Does a Book Have Real Business Power? 07:21 – 10:45 — When Do I Know It’s the Right Time to Write a Book? 10:46 – 12:30 — Can You Write a Book If You Don’t Know How to Write? 12:31 – 14:46 — When Is It Not the Right Time to Write a Book? 14:47 – 18:07 — Main Fears and Blocks Stopping People From Writing 18:08 – 20:41 — Is There Any Industry a Book Doesn't Serve? 20:42 – 25:07 — What Type of Book Can I Write? 25:08 – 27:43 — Where Do I Find Time to Write a Book? 27:44 – 30:23 — Is Writing a Book Time-Consuming? 30:24 – 34:29 — Who Do I Need on My Book-Writing Team? 34:30 – 37:37 — Marketing in Book Writing 37:38 – 41:54 — AI and Writing Books 41:55 – 45:10 — How to Publish a Book? 45:11 – 47:50 — How to Create a Good Book Cover 47:51 – 53:05 — How to Make Money From Your Book 53:06 – 54:32 — How Long Can a Book Serve Your Business? Heidi van't Riet on LinkedIn: / heidivantriet OUR HOST – NINA SEREDAI • Author of Mastervision® framework for business • Founder & Managing Director at Ninth Space – leading brand strategy consultancy in the Middle East • Brand development expert with 100+ successful cases in portfolio • Public speaker • Mentor for entrepreneurs Nina Seredai website https://www.ninaseredai.com/ Nina Seredai on Instagram / nina_seredai Nina Seredai on LinkedIn / nina-seredai-udalova-74174124 Spotify https://open.spotify.com/show/19mt4qj... Amazon Music https://music.amazon.com/podcasts/242... Apple Podcasts https://podcasts.apple.com/us/podcast... YouTube Music / @brandsthroughstories #ninaseredai #mastervisionpodcast