Estonian Retailer Tradehouse Launches New Sexual Wellness Category With Brands Discovered at ECRM скачать в хорошем качестве

Estonian Retailer Tradehouse Launches New Sexual Wellness Category With Brands Discovered at ECRM

One can say Estonian retailer and distributor Tradehouse Pretty Curious launched into the the sexual wellness category with a bang. Teaser ads around the country that roughly translated to "Love begins with you," events, educational seminars and literature were all part of the addition of the category to the store's personal care assortments. The best part is, the idea and products came from ECRM's European Personal Care Session last year in Copenhagen, where Triinu Raig met with brands like Satisfyer and Skins Sexual Health Ltd and decided to launch the new category to meet customer demand. In this clip, recorded on location at our Session this week in Frankfurt, Germany, Triinu shares details of the launch. In the full interview, which you will find a link to in the comments, she gives an overview of Tradehouse -- which is also a distributor to retailers of all channels in Estonia and Latvia -- as well as advice for brands looking to do business with them. #sexualwellness #wellness #personalcare #retail