Motion Icon Escalator Step Branding Highlights скачать в хорошем качестве

Motion Icon Escalator Step Branding Highlights

As one of the fastest growing Out-of-Home (OOH) media companies globally, with its patented innovative branding solution in airports and 6000 plus mall escalators across the continent, Motion Icon offers its clients around 80 sqm of advertising space, which is arguably the largest moving billboard in a mall environment, visible 24/7. With more than 10-million escalator trips taken throughout South Africa each year alone, Motion Icon’s escalator step messaging has become landmark branding in many malls, with consumers orientating themselves in the mall based on the unmissable escalators or making it a meeting point with friends and family. “We’ve been thrilled to deliver an ROI turbine to our clients who are looking for branding and advertising that delivers results – and that’s what our point of purchase branding has achieved in over 20-countries around the world,” says Marco Valente, Founder and CEO of Motion Icon South Africa. Promotions generally get lost in the clutter of online, printed brochures and traditional OOH, which for the most, isn’t located near the final decision making point – the mall or store. Situated in South Africa’s most premium malls, the escalator ‘billboards’ are also rarely affected by load-shedding. “What makes our mall advertising so effective is the hyper proximity aspect of the communication. Apart from contributing to a clutter-free, safety compliant mall environment, escalator step branding drives consumers to the point of purchase at the last mile, whilst shoppers are in a purchasing frame of mind,” comments Valente. Having relocated to bigger production facilities in Johannesburg to meet growing demand, Motion Icon has geared up for the increased interest in mall messaging. For further information, please contact: Marco Valente Founder and CEO, Motion Icon South Africa Email: marco@motioniconsa.co.za Web: www.motioniconsa.co.za