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0:00 – The Rise and Fall of OnePlus How OnePlus went from fan-favorite flagship killer to losing its identity 0:42 – Pete Lau, Carl Pei, and the Big Idea Leaving Oppo, spotting the pricing illusion, and targeting tech enthusiasts 1:30 – The OnePlus One Shockwave (2014) Impossible specs, $299 pricing, CyanogenOS, and OxygenOS philosophy 2:25 – Why Enthusiasts Fell in Love Clean software vs Samsung bloat, speed, and power-user freedom 3:15 – The Genius Low-Cost Business Model Online-only sales, no carriers, no retail stores, no massive ad spend 4:05 – Guerrilla Marketing & Invite-Only Hype Forums, YouTubers, Reddit, artificial scarcity, and exclusivity 5:05 – Smash the Past & Viral Controversy $1 phones, destroyed devices, backlash—and massive attention 5:55 – From Startup to Smartphone Giant Selling 1 million units instead of 50k and becoming a global brand 6:40 – Peak OnePlus Years (3, 5, 6 Series) Incremental price rises, still unbeatable value, OxygenOS at its best 7:30 – OnePlus 8 Pro: The Turning Point True flagship specs—but shocking flagship pricing 8:25 – When “Flagship Killer” Became Just “Flagship” Competing with Samsung on price, not philosophy 9:05 – BBK, Oppo Merger, and OxygenOS Identity Crisis Unified OS, ColorOS influence, bugs, and fan backlash 9:50 – The Real Lesson of OnePlus What happens when a brand forgets why people loved it #oneplus #riseandfall #iphone