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Intentional relationship building is the #1 skill AI can't replace — and Scott MacGregor has mastered it. If you're a woman in business, entrepreneur, or leader who wants deeper connections that actually drive success, this episode is for you. In this episode of The Manage Her Podcast, host Aimee Rickabus sits down with Scott MacGregor, founder of The Outlier Project and publisher of Outlier Magazine, for a deeply personal conversation about why intentional relationships are the most valuable currency in business and in life. Scott shares his philosophy on going "the extra inch" — sending personal video messages, tracking personal details in his phone contacts, and building friendships instead of networks. He offers a masterclass in making people feel genuinely seen and heard, and explains why the ROI of slow, steady relationship building far outweighs any quick transaction. If you've ever wondered why some people seem magnetically connected to opportunities while others struggle despite working harder, this conversation will change how you think about success, leadership, and human connection. IN THIS EPISODE: Why Scott believes relationships have ALWAYS been the most valuable currency The "extra inch" philosophy: how 5 extra seconds of effort creates 100x impact Why Scott uses his phone as a personal CRM (and what he tracks) The mindset shift from "networking" to "friendship building" How caring — truly caring — makes you remember what matters about people Why "people leave clues everywhere" and how to pick up on them The Warren Buffett approach to relationships: slow, steady, outsized returns Why Scott will cap The Outlier Project membership at ~1,100 people "Scale can steal the soul" — choosing impact over income How Scott's Nicaragua humanity expeditions put everything into perspective KEY TAKEAWAYS: ✓ Stop trying to figure out the end result — just pour into people ✓ Don't go for polished — go for genuine (the 5am treadmill birthday video) ✓ Your phone's contact notes are the simplest, most powerful CRM ✓ When you truly care, you naturally remember what matters about people ✓ Relationships follow a circuitous path you can't predict — trust the process ✓ Impact over income: a watered-down version of greatness isn't worth it ✓ The first shift to becoming a better connector is mindset, not tactics ABOUT SCOTT MACGREGOR: Scott MacGregor is an entrepreneur, publisher, and 4x author who has spent 20+ years in sales leadership and business growth. As founder of The Outlier Project, CEO of SomethingNew, and Editor-in-Chief of Outlier Magazine (100,000+ subscribers), Scott celebrates outliers — leaders, innovators, and individuals making a positive impact. Proceeds from his Standing O! book series support charitable causes, including Rayo de Sol in Nicaragua. 📸 Instagram: @scottmacgregor_official ( / scottmacgregor_official ) 🔗 Website: https://www.outliermagazine.co 🎬 YouTube: @theoutlierproject ( / @theoutlierproject ) 💼 LinkedIn: / macgregorscott LISTEN ON YOUR FAVORITE PLATFORM: 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎵 Spotify: https://open.spotify.com/show/03FuFRy... 📦 Amazon Music: https://music.amazon.com/podcasts/91c... CONNECT WITH THE MANAGE HER: 🌐 Website: https://www.themanageher.com 📸 Instagram: @themanageher 🎵 TikTok: @themanageher 🎬 YouTube: @themanageher 💼 LinkedIn: @themanageher CHAPTERS: 0:00 Introduction — Why relationships are the future currency 1:57 Why relationships have ALWAYS been the most valuable currency 3:20 The power of going the extra inch 5:30 The birthday video that changed everything 6:55 "People leave clues everywhere" — how caring makes you attuned 8:00 Using your phone as a personal CRM 10:15 "You can't not have time" — the myth of being too busy 11:45 Keeping relationships authentic, not transactional 13:00 AI will handle transactional — humans must handle caring 15:00 The invisible labor of relationship building and its ROI 17:00 Ditch the network, build friendships — the mindset shift 19:30 Slow and steady wins: the Warren Buffett approach to relationships 22:15 Why showing up daily (like an athlete) builds relational muscle 24:00 Impact over income — what people actually remember about you 26:30 The Outlier Project, Outlier Magazine & what's next 28:00 Gabby Reese, Laird Hamilton & facing your fears 29:45 Nicaragua humanity expeditions — rebuilding schools in Matagalpa 31:15 "The future belongs to the most connected" #TheOutlierProject #IntentionalRelationships #RelationshipBuilding #HumanConnection #Leadership #Entrepreneurship #WomenInBusiness #PeopleOverEverything #ImpactOverIncome #NetworkingTips #BusinessRelationships #GoTheExtraMile #BuildingTrust #CommunityBuilding #Podcast #Interview #LeadershipSkills #AuthenticLeadership #ConnectionEconomy