How to convert browsers into buyers on your webshop | Business Casual скачать в хорошем качестве

How to convert browsers into buyers on your webshop | Business Casual

How do you turn a single webshop visit into a lifelong customer relationship? https://lnkd.in/dRK-KhMb In the latest episode of Business Casual, Dr. Christian Dethlefs from SCAYLE Commerce Engine highlights a simple truth: in online commerce, a competitor is always just one click away. To keep browsers from bouncing, the goal isn't just to have a great product, but to provide a frictionless checkout experience: 🚫 Why every extra step or confusing field in your checkout is a potential reason for a customer to leave. 🏃‍♀️ The impact of page load times and responsive design on the customer’s willingness to stay. 👩‍💻 How a "headless" setup allows you to test and refine the frontend experience without disrupting the backend. 🚚 Why a convenient delivery experience is the key to turning one-time buyers into loyal fans. What’s one small change you’ve made to your checkout flow that significantly reduced cart abandonment? Share your insights in the comments. 👇 Watch the full interview with Elena Ermishina and Christian below.